I think the answers above do a good job of explaining what TruStory does, but I’d like to share an analogy around the TruStory token.
The exciting thing about crypto and the invention of tokens is the creation of a more robust form of equity. Tokens are like equity in that they represent partial ownership of a network (a company for equity) and that the holders of the tokens or equity seek to receive a return on their ownership. Unlike equity, which represents simply the right to future earnings of a company, tokens represent the right to participate in a network.
What makes tokens so innovative is that they incentivize those network participants to add value to the network in order to increase the value of their tokens, creating a self-reinforcing cycle in which network participants improve the network, which then increases the value of the network and their tokens, and the virtuous cycle continues.