Claim: Google does not sell its users data because it is more valuable for them to keep it than sell it
My Stake: This claim might not qualify by TruStory standards since there might be no definite answer for this one but I would like to present arguments backing and challenging this claim and add back/challenge CREDs individually
So far my overall score is Challenge CRED 50. But I will still look for challenge/back claims on this!
Backing CRED #1 - 50 CRED
The primary argument backing the claim in this post is Google generates most of its revenue from custom Ad space which is generated using the user data collected from various devices and services owned by Google and hence it is going to create a huge loss for Google to sell that data to any third party.
Challenging CRED #1 - 50 CRED
The Ad revenue generation alone cannot be good reasoning to assume that companies won’t compromise user data for further gains. Facebook is a good example of this after the Cambridge Analytica Scandal.
Facebook generates over 30 billion US dollars on Advertisements.
If you look at Google revenue you find it is near 30 billion US dollars.
Backing CRED #2 - 50 CRED
Google’s business model for advertisements is completely different from Facebook. Google allows advertisers to connect with consumers through keyword searches while Facebook generates revenue primarily from targeted advertising and user data. Google has a huge ecosystem and innovative technology to harness user data to further benefit their business revenue. Google is helping other businesses find more customers through their ad model based on user searches. Facebook, on the other hand, does not have enough technology, ecosystem to harness the user data they collect to their own benefit. But they, in turn, has more deep user data on social behavior and which can be used to identify new businesses rather than more customers for themselves. So for Google it is higher business value to preserve user data than Facebook.
Challenging CRED #2 - 50 CRED
Google and Facebook are internet platform monopolists. They can exert tremendous influence through their control of how people use the internet. The degree of monopoly is so huge that consumers do not care much or do not have other alternatives even if these enterprises sell user data. This post says that very well when Facebook could recover their lost revenue after Cambridge Analytica in a short span of time.
Challenge CRED #3 - 50 CRED
Even though Google provides the option for users to opt-out of interest-based ads that does not mean they do not stop collecting user data. What they will do is they will stop associating the user data with a unique advertising ID generated for you. So there is no way of escaping Google collecting your personal data if you use Google services or products. As long as they are collecting user data nobody can assume what they are going to do with it!.